AAPYA engages The Consumers Interactively To Get Their Real-Time On-Site Experiences, Enabling The Businesses To Obtain Their Latent Insights Using Analytical Tools. CRM Aapya listens to Customers during “Moments of Truth”. Customer’s experience can be collected: on-premise, in-app, on-web, or/and post-visit. Aapya’s Intelligence Engine extracts the latent information from the Customer Experience data. Aapya’s Intelligence Engine applies statistical algorithms to Customer data and generates multiple business intelligence reports and helps making loyal Customers.